Hotel Customer Experience Enhancement Application

New and innovative aspects

Customer experience is crucial for retaining clients and establishing a brand. With the advent of mobile applications and media, this experience can be transcended to a device that is powerful and most personal to the visitor to the hotel. Logic Labs proposes a system that installs iBeacons in each room of a hotel at a low price, which then allows each room to be uniquely identified by a mobile application. This mobile application would be a connection point between the visitor and room service, allowing them to chat, request drinks or towels, or to inquire about information concerning the hotel.

Main advantages of its use

The hotel can push marketing information to the user digitally and in a timely manner. Information can be updated automatically to highlight new offerings, specials, events in the area. Because the system knows what time it is and when the customer is in the room, it can update this information at the most appropriate times. A dinner special may be happening at the restaurant downstairs, and so the hotel can push that information to people who are in the hotel at around dinner time. The most vital value add comes from the customer retention. Users, especially frequent travelers, that have the application on their phone will be much more likely to visit that hotel because it is already installed and already there. It lives as almost a mobile advertisement on their phone in the form of an app icon. When they think, “Hm, which hotel should I go to?” the fact that they have a mobile application that provides real value to their experience will be a major deciding factor. 

Rooms can also be outfitted with iPads to offer information in a larger format and to allow the user to interact with the hotel services when they are in the building alone. iPads that are static in the room can be hooked up to appliances such as the A/C, television, and lights, so that the customer can control aspects of the room without the hassle.

Current development status

Development is currently in the pre-launch phase. What we are seeking now is the necessary funding to complete the project and take it to market. 

Desired business relationship

We are looking for a solid partnership to help us roll this out globally and we are also prepared to discuss licensing opportunities with the successful candidate.