A Spanish researcher from the Department of Business Studies at Alcalá University has developed a model of business transformation to improve the competitiveness of the enterprises. The methodology developed allows to identify the modern state of the enterprise and discover its level of competitiveness to prioritize actions to take in the different activities of the value chain, in order to adapt the business model and identify the functions where the real competitive advantages lie in the company and focus on them, and removing the ones that harm its competitiveness. They look for companies with problems of competitiveness to reach commercial agreements with technical assistance or license agreement.
New and innovative aspects
Fundamental change in the organizational model of the company to achieve the highest level of competitiveness based on: - Variable cost structures - Variable knowledge structures. - Focus on "core business"
Main advantages of its use
- Identification of the efficiency of the company from the one discovered in its profile - The business rationalization process with a corresponding reduction in costs - The process of transformation of fixed structures into variable structures - Achieving the highest level of business competitiveness - Addressing the market with an unlimited growth of the business dimension without fixed cost.
Specifications
Business model of enterprise transformation.
The company must be coherent as a whole to answer in the most economical way to market’s needs and expectations, within the economic environment where you have to do their business.
Therefore, the company must be a dynamic entity in continuous learning with the ability to anticipate and lead the changes in the market, reaching the highest level of competitiveness at any time.
To do this, managers must establish the intelligence system that allows them to know at any time, the status of their company, regarding the environment within they must carry out their economic activity and act by using the methodologies, tools and resources that are available internally and externally, in order to get always the highest level of competitiveness and therefore of value.
All of this should lead the manager to understand and act in the sense that the whole management process is a process of “change management”. This means continuous adaptation, so he should develop flexible structures.
Applications
The Technology Transfer Office at Alcalá University serves as a liaison between the University and its socioeconomic environment in terms of research and innovation. It encorages collaboration between research groups from universities and companies/institutions, with the objective to promote and commercialize research results and scientific capabilities.
Some of the services offered by this office are specified in the following list:
- Promotion of R & D and improvement of the relationships with companies.
- Promote the participation in R & D projects applicants to public calls (regional, national and European).
- Advising, processing and monitoring of patents and other forms of industrial protection.
- Support in the negotiation of contracts and agreements for R&D&i
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