For aging adults, when help is needed to perform daily self-care activities, dignity, independence, and the ability to make personal choices are threatened, straining precious relationships with loved ones. For their caregivers, finding the right balance between multiple life-priorities and providing the right care for their loved one is a constant struggle. We believe that developing solutions that resolve these simultaneous tensions by empowering both aging adults and their caregiving ecosystem is the key to redefining aging at home.
Ideal solution will
• Solve a hard problem in a dignified way
• Address needs for both the older adult and those who care for them
• Have early proof that people want to try the solution, and those who have tried it, have liked it and want to use it again
Looking for disruptive solutions in the area of Activities of Daily Living that address some of the biggest threats to being able to age and thrive at home. Areas of immediate interest include:
• De-risk Showering & Improve Personal Hygiene
• Continence Care (including UTI management)
• Hydration Detection & Management
• Skin Health Management
• Improved Mobility & Fall Prevention
An American multinational consumer goods corporation headquartered in Cincinnati, Ohio. P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship.
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