Seeking mental and physical performance to help people (Millennials, to start) optimize/enhance their everyday cognitive performance by (a) boost immediate focus/energy when needed, (b) restore cognitive health via restful sleep, and (c) increase res

P&G is on a mission to help people (Millennials, to start) optimize/enhance their everyday cognitive performance by (a) boost immediate focus/energy when needed, (b) restore cognitive health via restful sleep, and (c) increase resiliency to stressors, distraction, and cognitive decline.

What we are looking for:

• Products/services that impart an immediate enhancement in cognitive function
• Products/services that aid in achieving restorative sleep
• Products/services that aid in building resiliency to stress, distraction, and/or cognitive decline
• Products/services that bring the body naturally back into homeostatis when stressed
• Leading experts (ex. People, institutions, etc…) in fields relevant to the above (ex. Sleep, neuroscience, psychiatry, neurobiology, biochemistry, neuromodulation)

Ideal solution will be/include:

• Fast moving consumable that adds unique value to the overall product/service
• Demonstrate evidence of real efficacy (ex. Clinicals)
• Impart no significant tradeoffs (ex. Jitters, sudden crash in energy, addiction, need for drastic lifestyle change)
• Can be integrated into consumer’s existing habits