Seeking disruptive solutions (technologies, products and/or services) in Women's Wellness

P&G is on a mission to help women (18+) optimize/enhance their health and wellness by (a) creating products that are designed specifically for women, (b) address gaps in her self-care and (c) offer meaningful difference in her life. We will start by addressing frequent, daily fatigue that negatively impacts her day, her capacity and ultimately her relationships.

Additional areas of interest include:

• Predict when fatigue could be disruptive during her day.
• Track progress and improvement in her fatigue over time, i.e. measurement, scale, biofeedback.
• Unique forms and delivery systems that are 1) appealing/friendly for women, and 2) fit in her busy lifestyle.

Ideal Technology, Product and/or Services will be/include:

• Fast moving consumable that adds unique value to the overall product/service
• Demonstrate evidence of real efficacy (ex. Clinicals)
• Impart no significant tradeoffs (ex. Jitters, sudden crash in energy, addiction, need for drastic lifestyle change)
• Can be integrated into consumer’s existing habits
• Have early proof that people want to try the solution, and those who have tried it, have liked it and want to use it again
• Is not Rx