We are working with a large direct selling company in the USA, with a presence in many overseas markets and
a range of established nutrition, personal care, skin care and home-care product brands that positively impact
the health and wellness of its end-consumers. These brands are recognised as innovative, backed by science
and are successfully marketed and sold by an extensive entrepreneurial network, who are always looking to
introduce the next generation of consumer products.
The client is actively searching for emerging (and soon to become leading) consumer products for the health
and wellness sector, which they can initially introduce into Hong Kong and/or the USA. They wish to continue
their introduction of innovative branded products and partner with smaller companies looking for a foothold
in these lucrative markets, ensuring their customer base is offered the widest range of effective and truly
innovative early-stage products that have yet to become mainstream
Products should be demonstrable and intuitive to use but provide a step-change over current offerings. The product offering could include devices and/or consumables, subscriptions, digital interaction, customised products, service offerings, etc, but MUST be able to be sold directly to the consumer without ongoing product support. The client is NOT interested in products that are seen as “me-too” devices or commodity products e.g. health supplements in traditional form (pill, capsule, tablet). Commercially, the product / range / brand should: - - be unexpected, unique and relevant, demonstrable, ground-breaking with the potential to become mainstream - offer a compelling reason to buy, with a unique founder/development story - be a finished end product, not an enabling technology to be integrated into a product - work as represented, legal & safe to use by a consumer with freedom to operate in Hong Kong & USA - have a high perceived value (price can range from low to 100’s of US$ for devices) - be scalable / capability to provide >10,000 units in the next 6-9 months (i.e. ready for manufacture, but flexibility on volume ramp-up) - be available for distribution in Hong Kong and / or the USA in the next 6-9 months
Open Innovation Consultancy Company searching on behalf of multi-national, manufacturing clients.
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