Jordi Ràfols, Co-founder and Marketing Manager at Innoget, gives his view about the benefits of Crowd Innovation in the article "How business can profit from group-oriented innovation approaches". By Hans-Peter Erl, Michaël Kolk, Andreas Deptolla, Fabian Sempf (Arthur D Little Prism)
The term “crowdsourcing” is relatively new, coined by Jeff Howe’s 2006 article “The Rise of Crowdsourcing” in Wired magazine (Howe, 2006). Today, Wikipedia, as THE best-practice example of crowdsourcing, records the world’s collective knowledge at an impressive rate of approximately 10 million words per month.
This is a very interesting article about using the crowd to generate business opportunities. Read full article here
