Open innovation in the food and beverage industry draws on a range of important case studies to investigate the challenges and opportunities afforded by the incorporation of open innovation into the food industry. The book reviews the role of partners and networks in open innovation, and chapters explore the establishment and varied management aspects of open innovation partnerships and networks, as well as the development, application and psychology of a range of initiatives.
With its distinguished editor and international team of expert contributors, this book is a unique guide to the implementation and management of open innovation for all food industry professionals involved in management, research and product development, as well as academics with an interest in open innovation across all industries.
This book will appeal to Innoget’s large and diverse international community of industry professionals and will provide the user with a unique overview of this important area.
20% off for Innoget's members. Promotional code: INNOGET20
www.woodheadpublishing.com/en/book.aspx?bookID=2682
