Protecting and Monetising IP Assets marcus evans, Barcelona (Spain)
01 - 07 April, 2013
15 – 17 April, 2013 - Hotel Avenida Palace. This conference provides delegates with an insight into the best strategies and practices to monetise intangible assets in order to increase revenues, market shares and achieve competitive advantage on a domestic and global scale. Delegates will gain understanding of IP portfolio management techniques through quality management and open innovation, helping to promote and fund the research. They will f...