Birgit Laemers profile

Summary

Welcome to my Innoget profile! Fascinated by what essentially drives organizations, I became convinced that having a clear positioning and strong vision is the turbo engine of your execution power.

From that fascination, I developed the Sense Storm® method. A method that lays the foundation for the positioning of a 100% Brand. Whether it concerns an organization, team, brand, or concept, this method has already proven its success with medium to large companies and start-ups in various industries.

At the moment I work for IQI as Program Manager of Innovation, ad interim. Exploring and creating engagement with Open innovation in and outside the pet food supply chain. Everyone brings something to the (kitchen) table!

Methods & Techniques I am a fan of:
Sense Storm®, WHY® & HOW® session, Essential intent, Branding Canvas, Business Model Canvas, Customer journey, Insights Discovery (Licensed Practitioner), Storytelling, Storyboard, Elevator pitch, Brand experience concept design, scrum, tailor-made sessions, workshops, and master classes.

Work Experience (1)

Program Manager Innovation, ad interim

IQI Pet food Claim ingredients

August 2022 - Present

Amersfoort

Revealing refreshed purpose, core values, elevator pitch, look & feel, tone of voice together with all employees. As program manager responsible for inspiring & motivating project owners to implement the refreshed positioning in five defined Innovation projects.

Skills: Business Coaching · Creative Strategy · Creative Problem Solving · Organizational Culture · Brand Awareness · Team Motivation · facilitating