Danielle Whelan

Duties Include
-Develop & manage the Hothouse marketing & communication strategy, including marketing campaigns for technologies & innovations across multiple sectors.
-Responsibility for brand management & corporate identity in line with TU Dublin.
-Define, design & deliver a calendar of events for Hothouse.
-Coordinate marketing campaigns in line with the Business Development team & activities.
-Partner with the internal case managers to ensure efficient lead passing, optimise lead quality & support prospecting efforts.
-Create a programme of internal communications content that champions the value of working with Hothouse to students, staff & researchers.
-Work with Public Affairs to create compelling communication campaigns to drive awareness of Hothouse & its service with its core audience of industry leaders & start-ups.
-Provide support for the team through driving forward professional development in marketing & communications.
-Manage the marketing and communications budget and allocation of funds across all channels and evaluate ROI.
-Creation & publication of all marketing material in line with marketing plans.
-Preparing online & print marketing campaigns.
-Work closely with PR, Brand & Design Agencies
-Manage / Assist with new technology & product launches and events.