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Ashington Waweru
Freelancer
KenyaJoined May 2021
Summary
Research areas of interest (4)
- Social and Economics concerns
- Socio-economic development models, economic aspects
- Education and Training
- Technology, Society and Employment
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FINANCIAL STRATEGY IMPLEMENTATION AND PROFITABILITY OF SMALL AND MEDIUM ENTERPRISES IN VOI
Ashington Waweru Njenga
ABSTRACT
Finance is a major challenge for the prosperity of SME’S. Implementing revenue, cost and investments financial strategies are major drivers for improved profitability performance in SME’S. Achieving SME profitability by utilizing SME resources in certain situations and circumstances requiring strategic action over time is paramount. Implementation theory provides a way of integrating information from different agents involved in financial strategy implementation. Designing of systematic information exchange methods are at the heart of
the theory, which is complemented by financial resource allocation rules which makes possible allocation decisions that are optimal in view of the profitability measurements in place. In A systematic sample of one hundred SME’s was selected from a population of four hundred SME’s in Voi town area in Kenya by picking every third SME recorded starting from the second SME recorded. The quantitative data findings were presented using descriptive statistics methods including regression, Anova, and the F statistic.
Keywords: Financial strategy, profitability, investment, firm performance and SME
challenges
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