Francois Bertero

Helping organisation to boost their Innovation and Strategic Marketing potential by 'Connecting Moving Dots'
International strategic marketing and new business development executive, with proven global experience in large multinational corporations in the specialty chemical industry, serving hi-tech markets such as Heath Care, Solar, Cosmetics or IoT
Proven track record in management of complex transversal innovation program, including collaboration with startups . Development of reverse engineering activities with partners in emerging geographies. Track record in developing differentiated business models, including integration of digitalisation trend (IoT) or integration of the Sustainability challenge into business priorities. Global strategic marketing and commercial team leadership in various geographies.

Served as Vice-President of the European Chemical Marketing and Strategy Association (ECMSA), promoting Innovation best practices in the European Chemical Industries.

Frequent author, panelist, keynote speaker and instructor at business conferences and universities.


Specialties: Marketing, Strategic, Innovation, Portfolio Management, Marketing Skills Development, Coaching, Global scope, Business Management, Market Development, Partneurship, New Business Development, Business Model, IoT, Digitalisation, Sustainability, Marketing Mentoring