Craig Simms

Truck Bedside Protector

United States · Southington, CTJoined May 2017

Summary

Corporate executive seeking to enter a new industry. Seeking to create broadly-offered accessory product for the fastest growing automobile segment in the USA -- high-end pick-up trucks. These upscale individuals/business owners utilize these vehicles for business and personal use and take great pride in the appearance of their truck. The Bedside Protector adheres to the external truck bed fender (with magnets or plastic clips for aluminum beds) and protects it from the abuse of loading and unloading materials into the bed. The product can be custom-printed with the business owner/contractor name. Long term plans to seek licensing for USA college and professional football team logos for truck owner tailgating.

Work Experience (1)

Senior VP Marketing

Vantis Life Insurance Company

June 2001 - Present

Windsor, CT

Manage all aspects of marketing sand sales

Academic Studies (1)

Bachelor of Science

College of New Jersey

September 1977 - May 1981

Marketing

Research areas of interest (3)

  • Consumer related
  • Consumer Products
  • Other consumer products

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