Protecting and Monetising IP Assets marcus evans, Barcelona (Spain)

15 – 17 April, 2013 - Hotel Avenida Palace. This conference provides delegates with an insight into the best strategies and practices to monetise intangible assets in order to increase revenues, market shares and achieve competitive advantage on a domestic and global scale. Delegates will gain understanding of IP portfolio management techniques through quality management and open innovation, helping to promote and fund the research. They will finally gain in depth understanding of the current legislation changes in Europe and learn how to adapt their business strategies to the constantly changing business environment.