8th Edition Market-Driven Innovation in R&D

This marcus evans conference is an exclusive opportunity for Innovation and R&D leaders to discuss the missing link between market requirements and R&D capabilities.

Our panel of experts will define optimal practice for raising the main value proposition that can convince the customer to buy your solution. You will learn how to leverage technologies to disrupt yourself and stay competitive in a digital environment.

By attending this marcus evans event, you will learn the best techniques to identify and target the true needs of your customer and the right strategy to create true value and cope with fast-changing dynamics.

You will discover the best practices of partnering with start-ups and other organisations and creating a win-win opportunity where IP, revenue and profits are shared.