2nd Annual Design Thinking for Banking & Financial Services, New York (US)

Event description

14 - 15 September, 2016.

Utilize design thinking methodologies to reevaluate ways to offer products, services, and understand the needs of the consumer. Join leaders of financial institutions to exchange tips and tools to strengthen the design thinking mindset, gather deep insights from the customer base, create a common design thinking language, and establish innovation programs that will aid in achieving a competitive advantage in a complex and disruptive landscape.

This second installment of Design Thinking for Banking & Financial Services will build on the importance of innovation in the age of digital disruption. Our expert speaker panel will address strategies to construct and implement design thinking framework, develop innovation hubs, and transform crucial consumer pain points into tangible ideas. The delegation will leave with a better understanding of the non-linear design thinking methodology and an array of tactics to develop a human-centered customer experience. For more information, contact Rachel Strug atrachels@marcusevansch.com

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2nd Annual Design Thinking for Banking & Financial Services, New York (US)

Event description

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