Event description

2nd JTBD SUMMIT EUROPE

24. Mar, 2021, 13:00 / ONLINE

Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Explore”. The main topic of the event is “Become Customer-Centric and Achieve Innovation Excellence”.

In 2021 the Summit will be held for the first time as an online event. Get a new perspective on innovation with Jobs-to-be-Done and Outcome-Driven Innovation®  in this 1 ½ day summit.

Special topic: “Become Customer-Centric and Achieve Innovation Excellence”.

The summit keynotes will be held by Edizon Innovation,  Strategyn,  JTBD experts and corporate users.

Download the Program here

Use the interactive format and discussions to connect with innovation executives from B2B and B2C companies. Share your experiences in customer-centric innovation and network with JTBD+ODI corporate users.Attendees will receive the Certificate JTBD+ODI “Explore“.

What you will learn:

  • Experience Outcome-Driven Innovation as a strategy and innovation process based on JTBD principles and get to know examples of implementation
  • Understand how ODI drives growth strategies based on true customer needs
  • Learn how to create a customer-centric strategy for your organization with ODI

What you will get:

  • Basic knowledge of the ODI process
  • User experiences and networking
  • Approaches and results from many different industries in B2B and B2C
  • Certificate JTBD+ODI “Explore”

Tickets:

  • 1 1/2 day Online Ticket for corporates: EUR 490
  • 1 1/2 day Online Ticket for consultants: EUR 980
  • Topics

  • Consumer related
  • Others
  • Pharmaceuticals
  • Chemicals